More Views; by cleaning up your etsy tags

I do not claim to know all the answers, but I can only share what has worked for the success of my shop. Have you ever looked at your shop stats? Did you know you could? Check them out sometime, you will be able to learn a lot from this, including the top keywords that potential buyers use to find your items and shop.

There are many was to get more buyers into your Etsy shop. A few good examples are running sales, properly placing keywords, getting featured in more treasuries, and changing up your tags. Here some great tips for cleaning up and changing your Etsy item tags.

My views when I first started were very low, so I knew that it was a good time to stir the pot so to speak. Change is good. I now do this at least twice a year Spring and Fall or whenever I take things from my expired items. I do a much different group of tags if it hasn’t sold. I take matters into my own hands so at least if it doesn’t help I know I did all I could tag wise.

Does this work? By all means I am not bragging but rather showing you that this can work for you! In the past 7 days, my shop has had 2188 visits (and I do not participate in the ads). Out of these shop visits, 1788 of them are item specific! I've had 189 favorites as a shop, and 223 individual item favorites! Trust me if you put in the time and invest the time to keep on it, you can find yourself turning those views into sales like I have.

Here are several examples; make combinations of words and phrases by understanding what your potential buyer searches for. Take the time to search similar items, and see how they come up. Keep in mind that cutesy words and trade industry words don't always work best as others may not know the same "lingo".

Example when I search for jewelry, I search bracelet, ring, childs ring, necklace, diamond, cubic zirconia..... But I notice that a lot of shop owners use specific bead types, names, etc that I have no idea what they are even speaking of. These are okay to use as a couple key words, but do not use for all.

Example for soap:
cold process soap, homemade soap, scented soap, natural soap, childrens soap, shea butter, goats milk soap, ..... hopefully you get the idea.

With etsy's new relevency search, you can get penalized and thrown to the back by using non relevent search terms. So be careful not to do this; example for soap:
wedding showers, baby showers, birthday.... in the past many shops will use keywords for occasions or colors of an item. Using colors are fine, but add to the color such as lavender soap, lavender scented, orange soap, orange scented........

Ask yourself these questions about your item. These can make great search terms!

1. What is it?

Eg. necklace, jewelry, bowl, print

2. What is it specifically? What type?

Eg. Hoop (for earrings), v-neck (for sweaters), long sleeve (shirt)


3. Who is it for?

Eg. women, men, baby, children, boy, girl, adult, pets, dog, teachers


4. What is the main material?

Add the major material to your tags, if it is something you think a buyer might search for to find your item. Add minor materials or component materials to the “materials” box on page 1. Eg. leather, cotton, canvas, felt, metal, 14K gold, sterling silver, glass

5. What is the main color?
Buyers are not likely to look for minor colors in your piece, so stick to the main color(s) or important color combos! Eg. white, black, red, orange, yellow, green, blue, purple

6. What method or technique did you use to make it?


Eg. hammered (for metal jewelry), burned (for woodworking), appliqued, embroidered

7. Where will the item be used?


Eg. kitchen, hair, office, beach, garden, car, nursery

8. What size is it?

Eg. small, extra large, 7mm, 18in, 8 x 10

9. What style is it?

Eg. goth, victorian, hippie, punk, impressionist, post-modern, feminine, sophisticated, southwestern

10. What Imagery or motifs that are on the item?

Eg. owl, landscape, nature, plaid, geometric


11. Are there synonyms?

Use these if the word means exactly the same thing as the tag you already used, it is accurate for your item, and you think it will be an important search term that buyers will look for. Eg. Infant for young babies, handbag for purses and clutches, toddler for children 18 months – 3 years, kids for children, drink for coffee, trousers for pants.

12. What is the scent or flavor?

Eg. sweet, spicy, salty (for bath and beauty and food items).

Etsy’s search and sort algorithm currently considers three main factors:
■Tags
■Titles
■Descriptions
Tags are the 14 keywords Etsy allows sellers to categorize and describe the item they are listing. This is the most heavily weighted part of the algorithm.

Finally, a keyword filled and lengthy description is the third key to ranking well in Etsy’s relevance search and sort. Don’t skimp on the description, because the algorithm is looking at the words and phrases you include here. What words you take out of the title should be included in the description.